Anyone starting a company knows — or at least should know — the power of story-telling. A product — let’s say an ice cream brand — could focus on marketing the ten scientific reasons why it is better than any of its competition. These clear facts may even be understood & accepted as true by the potential customer.
What’s your story?
What’s your story?
What’s your story?
Anyone starting a company knows — or at least should know — the power of story-telling. A product — let’s say an ice cream brand — could focus on marketing the ten scientific reasons why it is better than any of its competition. These clear facts may even be understood & accepted as true by the potential customer.