Your logo doesn’t mean shit. Your brand does. Above is a photo of a load of famous brands. All of them using Helvetica. Most of them pretty similar. Does that matter? No. Because it’s not about their logo. It’s about their brand. It’s about them making a promise to a specific group of people.
Your logo doesn’t mean shit.
Your logo doesn’t mean shit.
Your logo doesn’t mean shit.
Your logo doesn’t mean shit. Your brand does. Above is a photo of a load of famous brands. All of them using Helvetica. Most of them pretty similar. Does that matter? No. Because it’s not about their logo. It’s about their brand. It’s about them making a promise to a specific group of people.