Why Your Product Discovery is Probably Fluffy & Forgotten
Read my full article, featured by Dovetail, below
Too many product managers and designers complain their companies should take product discovery more seriously:
“We should be more product-led.”
“If only we listened to our users more.”
“Why don’t my stakeholders listen to our customer insights?!”
They complain, complain, complain.
But rarely take responsibility for not just how they do product discovery but how they package that product discovery work in a way stakeholders value.
In my article for Dovetail, read how I address why most product discovery is fluffy & unhelpful — before outlining three specific principles you can follow to ensure your product discovery work delivers results: